The Data Blindspot
Data without context is just a hallucination.
We recently audited a SaaS company. Their dashboard showed a massive drop-off on the pricing page. The founder assumed the price was too high. He was about to slash prices by 50%.
Our audit revealed something else. It wasn't the price. It was the *comparison table*. It was so confusing that users felt stupid. They left because they were cognitively overwhelmed, not because they were price-sensitive.
We rewrote the table. Conversions went up 40%. The price stayed the same.
What We Look For
A true Growth Audit isn't just looking at charts. It's forensic psychology.
- 1. Sentiment Mismatch: Are you selling "safety" to a user who wants "speed"? If your ads promise X and your landing page delivers Y, you lose.
- 2. Inconsistent Narrative: Does the story hold together from the headline to the checkout? Or are there plot holes where the user gets lost?
- 3. Technical Friction: Not bugs, but friction. A form with 7 fields instead of 3. A page that loads 1 second too slow.
The "Aha" Moment
The most valuable output of an audit isn't the list of fixes. It's the shift in perspective.
Founders often tell us: "I never looked at it that way." That is the goal. To pull you out of the weeds so you can see the forest—and the path through it.